Finding a Niche for An Online Business

Making a living online with passive income is not a difficult thing to do…if you read most of what is on my website you’ll understand what I am talking about here. So far, I have explained who Wealthy Affiliates are…

If you are new to my site and want to know, my review will explain this. I have done a review on Jaaxy – the world’s most effective keyword search tool -EVER! I even showed you what training is available at WA to learn how to make money by blogging.

The only thing I haven’t mentioned is how you will be finding a niche for an online business. Well, gee…look at the title of this blog post now…hmmm, I think I have covered most of what I need to say and anything else is just gravy. 

So What is a Niche?  

A niche…just a fast and cool way to say “topic of interest”.  Actually, there’s a little more to it than that. I did a search on Google to find the definition and here is what I found:  

a shallow recess, especially one in a wall to display
…no, not that one…oops… just kidding… lol!

here this is what you’re really looking for:

denoting or relating to products, services, or interests that appeal to a small, specialized section of the population.

That’s what you really want to know… so, now that we know what a niche is…go find one…

Not, gonna happen, you say…

I don’t blame you if you don’t go run off and find one. It isn’t quite like that…or is it? It can be.

Well, let me ask you a question… 

Are you passionate about anything in particular? Everyone has something that they get fired up about.

Is there something in your life that really drives you to go all out to get it? This is your passion and can be a niche. 

Is there a hobby that you absolutely love to do and get so absorbed in it that you forget about the time? This can also be a niche. 

Now one more…Is there something that you can talk about with a friend or family member for hours on end and never get tired of talking? This also can be a niche.

So, How Does One Develop Content for this?

You can “Google” it. Seriously, using Google will actually help you pinpoint a niche. Let’s use cell phones as an example. Since I am actually going to be looking for another one in the not so distant future. If you type “cell phones” into Google Instant it’ll actually help you narrow it down for you:


in the above image you see a drop-down that gives you options…let’s pick the one that drills it down to “for kids”. Since that is really where I am going to be going (again, in the not so distant future):

cell phones for kids

Now looking at the screenshot above there are many different ways you can go with this even. Look at the selection of options for you. There’s a Nokia, Samsung, Apple, LG, and then it breaks it down by color, and then by price ranges. Ok, I’m getting ahead of myself here…let’s stick with name brands. 

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If you’re partial to a particular brand then let that be your niche. Aww heck, you can even use colors as an option for your niche if you are predisposed to that…so you get my point.

Now, that it is narrowed down enough to be able to write content in a niche that we selected. Since I am partial to Apple products, I can use a niche of Apple iPhones for kids. As long as you are able to come up with hundreds of topics to write about then go for it. With this niche, it won’t be a stretch to do.

I can write about the different versions of iPhones, and all their features individually also. The best part reviews would not be difficult either…new iPhone versions and the operating system updates are always coming out so you would never run out of content ideas as long Apple stays in business and keeps making new iPhones. 

I Have a Niche, Now What?

Great question…well now you need to do keyword research. Like I said above, there is a wealth of topics that can be used to create good quality content. You just have to do the research to pick out some good long-tail keywords.

Now, you’re probably wondering what are long-tail keywords…basically, in a nutshell, its a keyword phrase of about three or more words that will help you narrow down your search audience to a specific demographic. Usually, it gives a low competitive keyword that will help your blog posts rank better in Google’s search results.

Low competition keywords are important for ranking because you want to receive traffic and the higher you rank the more traffic that will be on your site. Visitors see your higher ranking and will click your site first rather than scroll down and click a few pages out to see what you have to say. 

I mean, think about it…what do you do on Google’s search results pages? Do you scroll to pages 6, 10 or even 25?

Not very likely…unless your unusual and are not like most people, you will stick with what is on the first few pages and won’t look further than that. 

So, Really…What Do I Do Now?

You remember me saying something about Long-tail Keywords? Well, you need to find some to use in some blog posts and review pages. The more review pages you have the better. You want to gain authority with your readers/visitors. But, you need to be authentic and relate to your readers.

After all, it’s about making life better for them. Much like I am doing here…I would hate for anyone here to lose interest and leave my page because they don’t think I really care. My biggest concern isn’t about making money… it’s about helping someone else make money for the better lifestyle they can have. If I make a better income in the process…well, that’s cool too.

As long as my readers do more than I do. My income isn’t my success…my success comes when I help someone else become successful. So, let’s get back to my helping you find keywords…

If you are a member of WA, then you have the best tool there is…Jaaxy, Keyword Research Tool.

So, let’s say we want to do a review on the iPhone 5s, as a kid’s cell phone. You don’t want an expensive one, but one that is functional for them to use. You will want to know what low competition keyword will work best for you.


Ok, looking at the screenshot above, what do you see in the top position?

“best iPhone for kids” is your keyword you are searching and if you look at the number under QSR you see 13, this is great and the number under Avg is 79.

These numbers mean something…the 13 represents how many website pages contain this keyword and Avg: 79 is average times this keyword is used in a Google search. The 14 under Traffic is how much traffic you may get in a month if you use this keyword in your blog.

There is another one on this screenshot, “the best phones for kids”. It has a QSR of 96, Avg of 300, and Traffic of 52. Oh, I should tell you under 100 on the QSR is what you are shooting for. The best keyword to use would be “the best phones for kids” in this search result on Jaaxy. 

So, you are wondering how this would be used. Well, that is another blog for another time…oh wait, see my WA Review and it’ll give you a hint of how to do this. You will see how to join and you can learn the benefits and receive the training to do this. It really is too much to put here in this blog post.

Where do you think I learned how to read the screenshot above, or even how to use Jaaxy? At WA of course. That’s what I have been getting at in all my blogs so far…not necessarily my reviews, well maybe I do hint at joining WA there also. 

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But, think about it…you cannot beat the FREE membership if you are still undecided.

To Finish This Up

For all intent and purposes, you found out about what a niche is and a brief example of doing keyword research. Now, the keyword research I showed you is just a small step in the process. To do your research correctly you need to see more possible keywords than I did in this example. 

The better your research, the better you are to back up your niche. Your ability to find a niche for an online business will do way more for you to begin making money online…oh that’s also a niche. That is my niche at the moment…I have others in mind, but that is where I started.

If you have any thoughts, let me know by commenting below. I would love to see what you have to say…

I wish you the best in all you do!


20 thoughts on “Finding a Niche for An Online Business”

  1. I absolutely love what I read in this insightful article because it is full of great information. This is fascinating and interesting to me. Niches are an area of specialization on a product, services and interest. I can find some insight that will be useful for me online in my affiliate marketing. Your posts are very educative and I must commend you for writing out this lovely article. Best regards.

    • Hi Adam, thanks for visiting my site and I appreciate your insight also. I barely touched on the topic and the training at Wealthy Affiliates is way beyond even what I can do here myself. Again, thanks for your comment.

  2. Finding a niche for an online business is very important but the most important thing is to find a niche that works for you. Having success in an online business is dependent on the niche you choose to work with. Your article explains the need for a niche and simplifies how to find a niche. Well written information

  3. I will like to commend you for taking out time to write this great article about finding a niche for an online business. This information is completely informative and necessary for beginners like me. It has added to the body of my knowledge, well seen your WA review, I discovered, even before now I have always known that wealthy affiliate platform is the best place to be. And I just joined about 2 weeks ago, and seriously I am learning a lot of things and also getting help, when I need it per time 

    • Hi Barry, thanks for the compliment. Stick with WA and they will definitely help you expand your knowledge way more than your wildest dreams. Their training is second to none. Look me up at WA…I don’t post there very often, but every once in a while, I do get the itch to post. I wish you the best!

  4. That pretty much sums up what a niche is good job. The only advice I have not just from working on my own website but previous businesses in the past. I have done just about everything from having a tropical fish business wholesaling to pet stores to owning my own cab company. Yep, done it. Anything, and I mean anything you decide to make your focal point in your life really needs to be something you LOVE. I know you mentioned it here, but a true burning passion is even better than just a fading passion. Especially, if you are someone like me who jumps into stuff passionate about something then one year later you are burned out on it. 

    My advice is really meditate and soul search on what your true desire is. Then that is what you go for. Goodluck on niche’s everyone. And by the way, if you got a printer make sure you print this page so you don’t lose it, bookmark it, put it in a file whatever. If you ever get your own website or if you are creating another one this is a keeper to go back to.. 

    • Hi Sara, I feel honored that you say to print this for a reference for later. I will agree that this is valuable information for anyone just starting out with a website or anyone to use as a refresher, if I can say so myself. 

      You brought up a point that I never thought about…about your passion needs to be a true burning passion to be able to write tons of content to be a success blogging on a website. Reviews also help and the keyword research I touched on will help in that area.

      Thanks for visiting and I wish you success with your website!

  5. Hi Bob,

    I thoroughly enjoyed reading your article on finding a niche for an online business. Not only because I learn a lot about how to find my own niche but because of the bubbly,joy-filled nature of your writing. Thanks for sharing this in depth procedure of finding a niche that would help propel any website to begin recording traffic,sales and profits in as little time as possible. I have used Jaaxy several times to find keywords that paid off and I highly recommend that tool to everyone.

    • Thanks for visiting and I cannot help but agree with you on the Jaaxy service…that’s why I absolutely cannot do without it for my posts on my posts. 

      I also wish to thank you on the compliment on my writiing…I do try to keep it lively…I wouldn’t want to bore anyone and cause them to leave my site…I wouldn’t be helping anyone that way.

      I wish you the best!

  6. Niche blogs tend to have more traffic than blogs that are nicheless. But what makes them click sufficiently is to cater for the target audience base. You run the risk of selling to no one when you try to sell to everyone. Great article, very informative and educative. Keep up the good work. 

    • Hi Fasuan, I appreciate your reinforcement on this topic. I couldn’t agree with you more on this. There are so many that don’t get it and do things all wrong. I have to catch myself, as I am also guilty of the wrong methods sometimes. 

      Thanks for stopping by…I also wish you success in your future endeavors. 🙂

  7. Great! Helpful article to read. Thank you for sharing these tips. I am guilty in many of the tips at first and it does affect my online business. At the start of my affiliate marketing business I also have issue of choosing the best niche. As I am contemplating between two, then the first tend to bring low turnover for me. But when I get it right by choosing fashion as my favorite niche then, I fulfilled purposes and things turns positive. I can categorically say choosing the right niche is the first prerequisite in online business especially in affiliate marketing. Thanks.

    • Thanks for visiting, and I am happy that you were able to get some value out of my post. If you don’t mind me asking…do you think that “fashion” may be too broad a topic? 

      My suggestions in my post were to narrow it down and it looks like you may want to do that with your niche. Find which fashion you may enjoy the most, for example fashion for men…might be a way to narrow it down some.

      Either way, I wish you the best of success in your niche. 

  8. Hi Bob! Reading through your article, I couldn’t help but agree with you that making a living online is not as difficult as people think. What matters is being guided by the right platform on the right thing to do in order to get result, and Wealthy Affiliate happens to be a great platform for someone wanting to making passive income online to be.

    Niche has really confused a lot of people, and I like the definition of the second meaning of niche. It has to be narrowed down. I always tell people that the best thing to do is to write what you are passionate about, with that, the passion will continue to motivate you until you start seeing tangible result.

    Thanks for aptly explaining what niche is all about and the process of arriving at a desirable niche.

    • Hi Gracen, thanks for reading and commenting. I appreciate the reinforcement you are giving on the topic of a niche. I have also gotten confused in the past as to what a niche was. I agree with you wholeheartedly on narrowing it down…so many people do not realize that is the most important thing for their success. 

      I also have to agree with what you say about WA…they are the best platform…a little bias on my part maybe…LOL!

      I couldn’t do this myself without the help, training, and tools they provide.

      I wish you the best!

  9. Hey, Bob.  thanks for simplifying the process of finding a niche and the beginnings of keyword research.  I’ve been a member of WA for a while now and I have to agree that the key to finding a niche is associating it with something one is passionate about or really likes to do. 

    The possibilities are endless.

    And then there is Jaaxy.  It IS the best and unless we want to upgrade to a better version… well, for the most part, that’s not necessary when you consider the results one gets from the member version which, I believe, is not available unless one joins as a free member. Correct me if I’m wrong but I think that’s how it works.

    You have also given me a better insight into short and long tail keywords as well.  I knew what they were but you explained much better than my understanding.

    Anyway, wish you all the best as you continue your journey,


    • Hi Wayne, I cannot disagree about the possibilities being endless. However, you mentioned the version that is available to us as members…but it isn’t the free membership that gives us what we have available to us…the Lite version. It is the Premium membership that allows that. So, I agree with you on why would we want to upgrade?

      Thanks for visiting and I also wish you the best!


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