Finding a Niche for An Online Business
Making a living online with passive income is not a difficult thing to do…if you read most of what is on my website you’ll understand what I am talking about here. So far, I have explained who Wealthy Affiliates are…
If you are new to my site and want to know, my review will explain this. I have done a review on Jaaxy – the world’s most effective keyword search tool -EVER! I even showed you what training is available at WA to learn how to make money by blogging.
The only thing I haven’t mentioned is how you will be finding a niche for an online business. Well, gee…look at the title of this blog post now…hmmm, I think I have covered most of what I need to say and anything else is just gravy.
So What is a Niche?
A niche…just a fast and cool way to say “topic of interest”. Actually, there’s a little more to it than that. I did a search on Google to find the definition and here is what I found:
a shallow recess, especially one in a wall to display…no, not that one…oops… just kidding… lol!
here this is what you’re really looking for:
denoting or relating to products, services, or interests that appeal to a small, specialized section of the population.
That’s what you really want to know… so, now that we know what a niche is…go find one…
Not, gonna happen, you say…
I don’t blame you if you don’t go run off and find one. It isn’t quite like that…or is it? It can be.
Well, let me ask you a question…
Are you passionate about anything in particular? Everyone has something that they get fired up about.
Is there something in your life that really drives you to go all out to get it? This is your passion and can be a niche.
Is there a hobby that you absolutely love to do and get so absorbed in it that you forget about the time? This can also be a niche.
Now one more…Is there something that you can talk about with a friend or family member for hours on end and never get tired of talking? This also can be a niche.
So, How Does One Develop Content for this?
You can “Google” it. Seriously, using Google will actually help you pinpoint a niche. Let’s use cell phones as an example. Since I am actually going to be looking for another one in the not so distant future. If you type “cell phones” into Google Instant it’ll actually help you narrow it down for you:
in the above image you see a drop-down that gives you options…let’s pick the one that drills it down to “for kids”. Since that is really where I am going to be going (again, in the not so distant future):
Now looking at the screenshot above there are many different ways you can go with this even. Look at the selection of options for you. There’s a Nokia, Samsung, Apple, LG, and then it breaks it down by color, and then by price ranges. Ok, I’m getting ahead of myself here…let’s stick with name brands.
If you’re partial to a particular brand then let that be your niche. Aww heck, you can even use colors as an option for your niche if you are predisposed to that…so you get my point.
Now, that it is narrowed down enough to be able to write content in a niche that we selected. Since I am partial to Apple products, I can use a niche of Apple iPhones for kids. As long as you are able to come up with hundreds of topics to write about then go for it. With this niche, it won’t be a stretch to do.
I can write about the different versions of iPhones, and all their features individually also. The best part reviews would not be difficult either…new iPhone versions and the operating system updates are always coming out so you would never run out of content ideas as long Apple stays in business and keeps making new iPhones.
I Have a Niche, Now What?
Great question…well now you need to do keyword research. Like I said above, there is a wealth of topics that can be used to create good quality content. You just have to do the research to pick out some good long-tail keywords.
Now, you’re probably wondering what are long-tail keywords…basically, in a nutshell, its a keyword phrase of about three or more words that will help you narrow down your search audience to a specific demographic. Usually, it gives a low competitive keyword that will help your blog posts rank better in Google’s search results.
Low competition keywords are important for ranking because you want to receive traffic and the higher you rank the more traffic that will be on your site. Visitors see your higher ranking and will click your site first rather than scroll down and click a few pages out to see what you have to say.
I mean, think about it…what do you do on Google’s search results pages? Do you scroll to pages 6, 10 or even 25?
Not very likely…unless your unusual and are not like most people, you will stick with what is on the first few pages and won’t look further than that.
So, Really…What Do I Do Now?
You remember me saying something about Long-tail Keywords? Well, you need to find some to use in some blog posts and review pages. The more review pages you have the better. You want to gain authority with your readers/visitors. But, you need to be authentic and relate to your readers.
After all, it’s about making life better for them. Much like I am doing here…I would hate for anyone here to lose interest and leave my page because they don’t think I really care. My biggest concern isn’t about making money… it’s about helping someone else make money for the better lifestyle they can have. If I make a better income in the process…well, that’s cool too.
As long as my readers do more than I do. My income isn’t my success…my success comes when I help someone else become successful. So, let’s get back to my helping you find keywords…
If you are a member of WA, then you have the best tool there is…Jaaxy, Keyword Research Tool.
So, let’s say we want to do a review on the iPhone 5s, as a kid’s cell phone. You don’t want an expensive one, but one that is functional for them to use. You will want to know what low competition keyword will work best for you.
Ok, looking at the screenshot above, what do you see in the top position?
“best iPhone for kids” is your keyword you are searching and if you look at the number under QSR you see 13, this is great and the number under Avg is 79.
These numbers mean something…the 13 represents how many website pages contain this keyword and Avg: 79 is average times this keyword is used in a Google search. The 14 under Traffic is how much traffic you may get in a month if you use this keyword in your blog.
There is another one on this screenshot, “the best phones for kids”. It has a QSR of 96, Avg of 300, and Traffic of 52. Oh, I should tell you under 100 on the QSR is what you are shooting for. The best keyword to use would be “the best phones for kids” in this search result on Jaaxy.
So, you are wondering how this would be used. Well, that is another blog for another time…oh wait, see my WA Review and it’ll give you a hint of how to do this. You will see how to join and you can learn the benefits and receive the training to do this. It really is too much to put here in this blog post.
Where do you think I learned how to read the screenshot above, or even how to use Jaaxy? At WA of course. That’s what I have been getting at in all my blogs so far…not necessarily my reviews, well maybe I do hint at joining WA there also.
But, think about it…you cannot beat the FREE membership if you are still undecided.
To Finish This Up
For all intent and purposes, you found out about what a niche is and a brief example of doing keyword research. Now, the keyword research I showed you is just a small step in the process. To do your research correctly you need to see more possible keywords than I did in this example.
The better your research, the better you are to back up your niche. Your ability to find a niche for an online business will do way more for you to begin making money online…oh that’s also a niche. That is my niche at the moment…I have others in mind, but that is where I started.
If you have any thoughts, let me know by commenting below. I would love to see what you have to say…
I wish you the best in all you do!